Miranda Leslau PR

PR in Black and White

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Miranda Leslau PR - PR in Black and White

Paralytics Vs Politics – #inorout

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As the UK prepares itself for the 23rd June Referendum, social media and traditional media alike have capitalised upon the divisive nature of this campaign to bring out the worst in most of us.

When we start to react, we stop thinking. Emotion overtakes reason and it all feeds into the mucky little paws of all the big wigs leading their respective camps. Some of the public debates I have listened to and watched are utterly shocking.

Regardless of how the British people vote (as long as votes aren’t tampered with, of course) we seem to be ignoring or underestimating a few fundamental points:-

1. #inorout, we still have internal issues to deal with. Speculative ‘blames, claims, percentages, statistics and claims’ mean nothing in real life. Problems are still problems and need to be addressed. We cannot and should not blame these on ‘Europe’ and certainly can’t rely on an Economist’s stoic view to guarantee a brighter future for the British people.

2. Our current Prime Minister loves the big platform. He enjoyed his electoral campaign but appears to be less gifted when it comes to dealing with day-to-day issues. Focusing on #Brexit means less time and resource is attributed to genuine socio-economic issues within our borders.

3. If we leave, the UK will find its way, albeit eventually. It will take at least two years to sort out the paperwork and what will happen to the problems that affect the British public during that time? Who will be keeping their eye on the British Ball (and I don’t mean in the Euros)?

4. We forget that many of the countries with whom David Cameron shares a round table in Europe are countries we sided with or defeated in two World Wars. France might have been an ally during the War and is less so now, Germany is now our ‘friend’. We can and should learn from one another.

5. You cannot compare the UK to Norway or Switzerland. We have always belonged to something in some way. The head of the British Empire, an influential part of Europe’s history or winning wars. If we stand alone, we will need Winston Churchill to rise from the grave and lead us.

6. On this point, #inorout, we need a PM and Ministers that LEAD us. Not media-polished Spitting Image caricatures of themselves who wax lyrical about theories rather than realities and successes. We should abolish political parties and fuse together elements of each party’s votive. Every party has some credence in their manifesto but times have changed – we need a more integrated approach.

7. For every high profile company boss or business mogul that produces a video for ‘in’ there will be one produced for the ‘out’ campaign, having been approached by high profile politicians, PR’s or just to jump on the ‘Brexit Bandwagon’. It is all hype and nonsense at the end of the day. Once the decision is made, it will still be business as usual for these companies and individuals.

8. We can’t blame Europe for most of our country’s crimes and misdemeanours. Issues like housing policy for example and an abuse of the benefits’ system is down to bad governing and policy. Not immigrants. We should focus on how we deal with those who choose to live in the UK, rich and poor alike. And there is a knock-on effect from the rich coming into the UK as well as the needy.

9. Whilst the UK may welcome overseas oligarchs buying up property in the UK for mind-blowing sums, we seem to have overlooked the fact that this policy is seriously impacting upon our property market, particularly in London. Much of Europe has only recently started to purchase residential or investment properties – they were usually rented or handed down. We can’t blame Europe!

10. And we certainly can’t blame hooliganism on Europe. How Brits abroad conduct themselves is not big and it certainly isn’t clever. Europe could teach the UK a thing or two about how to drink within reason and for social rather than ‘paralytical’ pleasures.

And so we have it. Politicians, journalists, dinner party guests – we could debate this topic until the (CAP) cows come home. And whilst we have little control over the detail once the ballot papers are counted, I simply urge the British people to think before they react.

Furthermore, we need to wise up in terms of how we present ourselves to the rest of the world and to consider ‘The Politics of Paralytics’. No-one will want us! And then what? We certainly can’t blame Europe then.

 

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