Miranda Leslau PR

PR in Black and White

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Miranda Leslau PR - PR in Black and White

SADele… #25

25

According to Forbes.com, Adele’s new “25″ album sold over five million copies in three weeks. Not too shabby. But what does this say about us, Adele or the record company that produced and released it?

Firstly, I am renaming ‘Adele’ as ‘SADele’ as every song is loaded with sad emotion. As someone who memorises song lyrics after just one or two listens, I am walking around in a pool of SADele despair, without even realising it. I used to annoy an ex boyfriend as I sang along, pretty much word perfect, to most songs that came onto the airwaves. I love Adele and her talent but I never feel happy after I listen to her music. Am I supposed to feel sad and reach for the nearest bar of chocolate? Should every album or download come with an on-pack promo of Dairy Milk?

As an aside, I didn’t consider the number 25 as a direct link with Christmas until I watched a film with Will Smith called ‘Focus’, last week. Will Smith plays a professional grifter and explains to Margot Robbie (his love interest, OF COURSE) that a ‘mark’ can be manipulated subliminally, with numbers, images and repeated visual or audio references.

So, on this basis, the title ’25′ may be a direct association with Christmas in relation to the calendar date and so that we ‘buy, buy, buy…’. On the flip side (oops pardon, don’t mention the flip phone… more later on this topic), however, the evidence might suggest that we are all a bunch of closet depressives, masking our inner demons and hurts. And that Adele is clearly a ‘skint stalker’ (more reference to the flip phone debacle). I am not sure which part of this tale is most depressing.

For a start, anyone who “must have called a 1,000 times…” should be sectioned or just move on. I for one would NEVER call a man 10 times, let alone 1,000 times, to say sorry for breaking his (or my own) heart. If he ain’t picking up love, he don’t wanna speak. And, if he does want to talk to you, it will only be when you stop calling that he will wake up and call you back!

As for the inclusion of a flip phone in the video for “Hello”, according to the Director, he said that he didn’t want to focus on technology or detract from the message of the video. But having a shit phone just brought more attention to the fact that SADele, poor lass, can’t afford a decent phone or is telling a very old ‘sepia’ story that might relate to her as a teenager, not as an adult.

If you think about sad music, some of the richest song writers in the world write and have written, in the main, tracks about heartbreak or love lost: Lionel Richie (SADele has usurped Lionel’s “Hello” throne) and Elton John are two prime examples. Are we all sad and wallowing in memories? I do wonder…

In spite of my musings and blog-friendly observations, I do love Adele’s exceptional talent. I also (quietly) enjoy going into my person and digging out the pain and hurt that passively consumes me from time to time. Maybe Adele is a new type of therapy for us all, regardless of our age or where we live. Five million people (plus, plus by now) all have something in common. ”It was just like a movie, it was just like a song… my g-d it reminds me, of when we were young…” gets me every time!

So if SADele’s transition from 21 to 25 is encapsulated in her music, my own is translated into typed words: Throughout 2011 and 2012, I was a bit of an emotional wreck on and off and, at the time, ”21″ took me through my roller coaster ride. I struggle to listen to the album now.

By the end of 2012 this is probably the time that the dreaded ‘C’ word took hold on my body. Just after Christmas 2013, I had was just about to find out I had been living with cancer for a year plus and would need an operation, cancer treatment and lifelong health restrictions.  One year ago, at the end of 2014, I had an hysterectomy. This year, I will be in Thailand for NYE, fulfilling a life long dream and enjoying my first holiday without work for about 10 years.

So SADele and the rest of us have so much in common…. nothing stays the same, albeit good or bad. We grow, we shift our perspective and we heal: emotionally, physically and psychologically. I wonder where we will all be by the time SADele releases her next work, I guess in 2019. Hopefully, by this time, she will have a decent mobile for the video and her ex will have answered the phone.

Merry Christmas and the best of everything to you and yours for the New Year 2016.